Cookie Policy and About Our Ads

WE USE CERTAIN TRACKING TECHNOLOGIES

We collect personal information about users over time and across different websites when you use our website or service – ineight.com, content.ineight.com, learn.ineight.com (“Website”) (“Websites”). We also have third-parties that collect personal information this way. To do this, we use several common tracking tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.

Our vendors may also use these tools. In this policy “we” and “us” refers to InEight, Inc. (“InEight,” “we,” or “us”), our business partners, and/or our vendors.

We Use Tracking Technologies for a Variety of Reasons

We use tracking tools:

• To recognize new or past customers.
• To store your password if you are registered on our Website.
• To improve our Website and to better understand your visits on our platforms.
• To understand how you interact with our email messages.
• To measure the effectiveness of our marketing and advertising campaigns.
• To integrate with third-party social media websites.
• To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
• To identify how you found our Website.
• To observe your behaviors and browsing activities over time across email, multiple websites or other platforms.
• To better understand the interests of our customers and our Website visitors.

What Are Cookies?

Cookies are small text files that may be stored on your computer or other device when you visit a website. They are used to make websites work, to keep track of your movements within a website, to remember your login details, and for similar activities.

Two broad categories of cookies can be distinguished. The “first-party cookies” are the cookies served directly to us to your computer while the “third-party cookies” are served by a third-party on our behalf.

Cookies can remain on your computer for different periods of time. Some cookies are “session cookies”, means that they exist only while your browser is open and are deleted once you close your browser. Other cookies are “permanent cookies”, means that they survive after your browser is closed.

When cookies require your consent before they can be saved, we ask you for this consent via the “Set cookie preferences” link displayed on the pop-up window in which it is made clear that by continuing to browse our Website you accept these cookies.

Which Cookies Do We Use?

There are different types of cookies including the following:

• Strictly necessary cookies: These cookies are necessary for our Website to function and cannot be switched off in our system.
• Functional cookies: These cookies allow our Website to provide functionality and personalization in order to allow the Website to remember choices you have made in the past (e.g. language, region, etc.).
• Performance cookies: These cookies collect information to count visits and traffic sources so we can measure and improve Website performance. Information these cookies collect is anonymous.
• Advertising cookies: These cookies enable our partners to display more relevant ads based on your browsing.

Strictly Necessary Cookies –

Cloudflare

We use Cloudflare to enhance website security, optimize performance, and manage user sessions. These cookies help identify trusted web traffic, prevent malicious activity, and ensure reliable access to our site. The data collected is used to improve the user experience and protect the integrity of our online services. Cloudflare Privacy Policy

OneTrust

We use OneTrust to manage and record user consent preferences regarding the use of cookies and tracking technologies on our website. These cookies help ensure compliance with data privacy regulations by storing consent choices and preventing unauthorized cookie deployment. The data collected is used solely for consent management purposes. OneTrust Privacy Policy

Functional Cookies –

Microsoft Azure

We use Microsoft Azure cookies to support website functionality, secure user authentication, and manage sessions across our services. These cookies help ensure reliable performance and secure access to our cloud-based applications. The data collected is used to enhance user experience and maintain the security of our platform. Microsoft Privacy Policy

Wistia

We use Wistia to enhance the functionality of embedded video content on our website. These cookies help us track video engagement metrics to improve content delivery and user experience. Wistia Privacy Policy

YouTube

We use YouTube to enhance the functionality of embedded video content on our website. These cookies help track video views, user interactions, and video performance to improve content delivery and user experience. The data collected is used for analytics and personalized content, in accordance with YouTube’s privacy policy. YouTube Privacy Policy

Performance Cookies –

CrazyEgg

We use Crazy Egg to track user behavior on our website, including clicks, scrolls, and navigation patterns. These cookies help us create heatmaps and session recordings to better understand user interactions and improve site design. The data collected is used for website optimization and enhancing the user experience. CrazyEgg Privacy Policy

DebugBear

We use DebugBear to monitor and analyze the performance of our website, including metrics like page load times. These cookies help us identify areas for improvement and ensure a smooth, optimized user experience. The data collected is used for performance analysis and to enhance the overall functionality of the site. DebugBear Privacy Policy

Google Analytics

We use Google Analytics to collect data on how users interact with our website. This may include metrics like page views, sessions, time spent on the site, and user navigation patterns. This information helps us analyze website performance, improve content, and enhance the user experience. Google Privacy Policy

Microsoft Clarity

We utilize Microsoft Clarity to enhance user experience by analyzing how visitors interact with our website. These cookies enable features such as session recordings, heatmaps, and user behavior analytics, which help us understand user engagement and improve site functionality. The data collected is anonymized and used solely for analytical purposes to optimize our website’s performance and user interface. Microsoft Privacy Policy

NewRelic

We use New Relic to monitor and analyze the performance of our website and applications. These cookies help track metrics like page load times, error rates, and user interactions to improve system reliability. The data collected is used for performance optimization and to enhance the overall user experience. NewRelic Privacy Policy

Advertising Cookies –

6sense

We use 6sense to track user behavior and enhance our account-based marketing efforts. These cookies help identify anonymous visitors, personalize content, and deliver targeted advertisements. The data collected is used to optimize marketing strategies and improve engagement with potential customers. 6sense Privacy Policy

AppNexus (Xandr) (By Microsoft)

We use AppNexus (now part of Xandr) to manage and optimize our digital advertising campaigns. These cookies track user interactions across websites, enabling us to deliver personalized ads and measure their effectiveness. The data collected helps us enhance ad targeting, improve campaign performance, and provide a more relevant advertising experience for our users. Xandr (By Microsoft) Privacy Policy

Bing Ads

We use Bing Ads to track user interactions with our ads and optimize ad targeting. These cookies help measure the effectiveness of our advertising campaigns and deliver personalized content to users. The data collected is used to improve ad performance and enhance the overall user experience. Bing Privacy Policy

Capterra

We use Capterra to enhance user experience by personalizing content and advertisements. These cookies help track user interactions and collect data on website usage. The information gathered is also used for targeted advertising and optimizing our presence on the Capterra platform. Capterra Privacy Policy

ClickCease

We use ClickCease to detect and prevent fraudulent clicks on our online advertisements. These cookies monitor user interactions to identify patterns indicative of click fraud, helping us protect our advertising budget and ensure accurate campaign performance metrics. The data collected is used solely for fraud detection and is not shared with third parties. ClickCease Privacy Policy

Doubleclick (by Google)

We use DoubleClick (by Google) to manage and optimize our digital advertising campaigns. These cookies help track user behavior across websites, measure ad performance, and deliver targeted ads based on user interests. The data collected supports ad personalization and improves the relevance of ads shown to users. Doubleclick Privacy Policy

Google Ads

We use Google Ads to deliver personalized advertisements and measure the effectiveness of our ad campaigns. These cookies track user interactions with our ads and websites to optimize ad targeting. The data collected helps improve the relevance of ads shown to users across Google services. Google Privacy Policy

Impact (Formerly Impact Radius)

We utilize Impact to track user interactions across our website and affiliate partners, enabling accurate attribution and reporting of conversions. The data collected is used to optimize marketing efforts and ensure fair compensation for our partners. Impact Privacy Policy

Instagram

We use Instagram to support our advertising and content personalization efforts on the platform. These cookies help track user interactions, measure campaign performance, and deliver relevant ads to users. The data collected is used to optimize engagement and improve the effectiveness of our marketing activities on Instagram. Instagram Privacy Policy

LinkedIn

We use LinkedIn to improve user experience by personalizing content and delivering relevant ads. These cookies help track user interactions with our content and measure ad performance on LinkedIn. The data collected is used to enhance our marketing efforts and optimize our presence on the platform. LinkedIn Privacy Policy

Marketing Cloud Account Engagement (Formerly Pardot)

We use Marketing Cloud Account Engagement (formerly Pardot) to track user behavior, manage sessions, and deliver personalized content across our website. These cookies help us analyze interactions, optimize marketing efforts, and improve the user experience. Marketing Cloud Account Engagement Privacy Policy

Meta (Formerly Facebook)

We use Meta (formerly Facebook) to track user interactions and measure the performance of our advertising campaigns across Meta platforms. These cookies help deliver personalized ads, improve targeting, and analyze how users engage with our content. The data collected supports our marketing efforts and enhances the relevance of ads shown to users. Meta Privacy Policy

MNTN

We use MNTN to enhance our advertising efforts by tracking user interactions and delivering personalized ads across digital platforms. These cookies help measure the effectiveness of our campaigns and optimize ad targeting. The data collected is used to improve user engagement and the overall performance of our advertising strategies. MNTN Privacy Policy

StackAdapt

We utilize StackAdapt to enhance our advertising efforts by tracking user interactions and delivering personalized ads across digital platforms. These cookies help measure the effectiveness of our campaigns and optimize ad targeting. The data collected is used to improve user engagement and the overall performance of our advertising strategies. StackAdapt Privacy Policy

Trust Radius

We use TrustRadius cookies to enhance user experience by personalizing content and advertisements. These cookies help track user interactions, such as product reviews and ratings, to improve functionality and performance. The information gathered is also used for targeted advertising and optimizing our presence on the TrustRadius platform. TrustRadius Privacy Policy

X (formerly Twitter)

We use X (formerly Twitter) to enhance user experience by personalizing content, delivering relevant ads, and analyzing user interactions across our website. These cookies help us measure the effectiveness of our advertising campaigns. X Privacy Policy

You Can Control Certain Tracking Tools

Cookies: You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies. How you do so depends on the type of cookie and the browser that you are using. For more information on how to control browser cookies, click here. If information about your browser is not available through this page, please search your browser for instructions about how to opt-out of cookie collection.

Flash Cookies: You may need to take an additional action to manage flash cookies, which you can learn more about here. Why? Because flash cookies cannot be controlled through your browser settings.

Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.

Note that deleting or blocking cookies may impact your experience on our Website, as some features may not be available. Certain options you select are browser and device specific.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our Websites may not work. If you block or reject cookies, not all of the tracking described here will stop.

We Engage in Interest-Based Advertising

We display interest-based advertising using information gathered about you over time across multiple websites or other platforms.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our Website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites. They might also be served in emails. We might serve these ads, or third-parties may serve ads. They might be about our products or other companies’ products.

How Do We Gather Relevant Information About You for Interest-Based Advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third-parties. We gather this information using the tracking tools described above. For example, we might look at your browsing behaviors. We, or our partners, might also look at your location. We might look at these activities on our platforms or the platforms of others.

We work with third-parties who help gather this information. These third-parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You Can Opt-Out of Online Behavioral Advertising

You can submit an opt-out request to the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising program (click here) and/or the National Advertising Initiative (NAI) (click here). These are tools that provide individuals with the ability to opt-out of having their online behavior recorded and used for advertising purposes by participating companies. Note that these tools may not opt you out of non-cookie online advertising.

Certain choices you make are both browser and device-specific.

Changes in Policy

From time to time, we may change this policy. We encourage you to read this policy carefully, and to regularly check this page to review any changes we might make to the terms of this policy.

 

© InEight, Inc. 2025.