Updated February 17, 2023
Cookie Policy and About Our Ads
WE USE CERTAIN TRACKING TECHNOLOGIES
We collect personal information about users over time and across different websites when you use our website or service – ineight.com (“Website”). We also have third-parties that collect personal information this way. To do this, we use several common tracking tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.
Our vendors may also use these tools. In this policy “we” and “us” refers to InEight, Inc. (“InEight,” “we,” or “us”), our business partners, and/or our vendors.
We Use Tracking Technologies for a Variety of Reasons
We use tracking tools:
- To recognize new or past customers.
- To store your password if you are registered on our Website.
- To improve our Website and to better understand your visits on our platforms.
- To understand how you interact with our email messages.
- To measure the effectiveness of our marketing and advertising campaigns.
- To integrate with third-party social media websites.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To identify how you found our Website.
- To observe your behaviors and browsing activities over time across email, multiple websites or other platforms.
- To better understand the interests of our customers and our Website visitors.
We Engage in Interest-Based Advertising
We display interest-based advertising using information gathered about you over time across multiple websites or other platforms.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our Website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites. They might also be served in emails. We might serve these ads, or third-parties may serve ads. They might be about our products or other companies’ products.
How Do We Gather Relevant Information About You for Interest-Based Advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third-parties. We gather this information using the tracking tools described above. For example, we might look at your browsing behaviors. We, or our partners, might also look at your location. We might look at these activities on our platforms or the platforms of others.
We work with third-parties who help gather this information. These third-parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
What are cookies?
Cookies are small text files that may be stored on your computer or other device when you visit a website. They are used to make websites work, to keep track of your movements within a website, to remember your login details, and for similar activities.
Two broad categories of cookies can be distinguished. The “first-party cookies” are the cookies served directly to us to your computer while the “third-party cookies” are served by a third-party on our behalf.
Cookies can remain on your computer for different periods of time. Some cookies are “session cookies”, means that they exist only while your browser is open and are deleted once you close your browser. Other cookies are “permanent cookies”, means that they survive after your browser is closed.
When cookies require your consent before they can be saved, we ask you for this consent via the “Set cookie preferences” link displayed on the pop-up window in which it is made clear that by continuing to browse our Website you accept these cookies.
Which cookies do we use?
There are different types of cookies including the following:
- Strictly necessary cookies: These cookies are necessary for our Website to function and cannot be switched off in our system.
- Functional cookies: These cookies allow our Website to provide functionality and personalization in order to allow the Website to remember choices you have made in the past (e.g. language, region, etc.).
- Performance cookies: These cookies collect information to count visits and traffic sources so we can measure and improve Website performance. Information these cookies collect is anonymous.
- Marketing cookies: These cookies enable our partners to display more relevant ads based on your browsing.
An overview of the cookies as listed above are set out in the following table:
| Service | Party | Duration | Category | Data Collected |
|---|---|---|---|---|
| Bing Ads | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Call Rail | Third Party | Persistent | Performance Cookies | Phone Number, Name (if available), Source channel |
| CrazyEgg | Third Party | Persistent | Performance Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Facebook Connect | Third Party | Session | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Facebook Custom Audience | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Facebook Pixel | Third Party | Session | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| G2Crowd | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| GA Audience | Third Party | Persistent | Performance Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Google AdWords Conversion | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Google Analytics | Third Party | Persistent | Performance Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Google Dynamic Remarketing | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| LinkedIn Ads | Third Party | Session | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| LinkedIn Analytics | Third Party | Session | Performance Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Marketo | Third Party | Persistent | Performance Cookies | Age, Email, Zip Code, Phone number, State, Address |
| MixPanel | First Party | Persistent | Functional Cookies | City, Region, Country, Browser, Device, Current URL, Referrer, Operating System, Screen Size |
| New Relic | Third Party | Session | Functional Cookies | Monitors performance of web and mobile applications across a CDN |
| StackAdapt | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Triblio | Third Party | Persistent | Marketing Cookies | IP address (matched to an account through Triblio’s IP-to-company engine), Page Accessed, Geographic Location, Time of visit (by day) |
| Twitter Advertising | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Twitter Analytics | Third Party | Persistent | Performance Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Twitter Conversion Tracking | Third Party | Persistent | Marketing Cookies | Age, Gender, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Browser Information, Operating System Information, Mobile Device Information, IP address (anonymized), Page Accessed, Geographic Location, Time of visit (by day, week, and duration), New or return visitor, Product Engagement, Events performed, Time on website |
| Wistia | Third Party | Persistent | Performance Cookies | Media viewing or accessing (including when you stop and start Media, how many and which Media you watched), IP Address (anonymized), Viewing Device, Page requested, Referral website, Operating System, Geographic Location, Time of visit |
| Unbounce | Third Party | Session | Performance Cookies | New or return visitor, Page variant visitor routed to, Identifies visitor for conversion tracking |
| OneTrust | Third Party | Persistent | Functional Cookies | IP Address (processed by Cloudflare and not stored), Consent preferences |
| 6Sense | Third Party | Persistent | Marketing Cookies | IP, Timestamp, URL, Referrer, User Agent, 6sense UUID (Cookie ID), Page elements (title, keywords, description) |
| Marketing Cloud Account Engagement | Third Party | Persistent | Performance Cookies | New or return visitor, Referral website, Channel used to get to the site (Organic, Direct, Paid Search, Social, Other), Time of visit, Time on website |
You Can Control Certain Tracking Tools
Cookies: You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies. How you do so depends on the type of cookie and the browser that you are using. For more information on how to control browser cookies, click here. If information about your browser is not available through this page, please search your browser for instructions about how to opt-out of cookie collection.
Flash Cookies: You may need to take an additional action to manage flash cookies, which you can learn more about here. Why? Because flash cookies cannot be controlled through your browser settings.
Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.
Note that deleting or blocking cookies may impact your experience on our Website, as some features may not be available. Certain options you select are browser and device specific.
Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our Websites may not work. If you block or reject cookies, not all of the tracking described here will stop.
You Can Opt-Out of Online Behavioral Advertising
You can submit an opt-out request to the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising program (click here) and/or the National Advertising Initiative (NAI) (click here). These are tools that provide individuals with the ability to opt-out of having their online behavior recorded and used for advertising purposes by participating companies. Note that these tools may not opt you out of non-cookie online advertising.
Certain choices you make are both browser and device-specific.
Changes in Policy
From time to time, we may change this policy. We encourage you to read this policy carefully, and to regularly check this page to review any changes we might make to the terms of this policy.
© InEight, Inc. 2023.
